Google Tweak Website for Mobile First Indexing

Posted by Sigma Seo on December 20, 2017 at 11:59 am

SEO Google announced year ago that they are experimenting with mobile- first indexing. Google usually look at the desktop version of a page’s content in case of crawling and indexing SEO. This may cause issues for the mobile users.

To help mobile users to provide those data when they are searching on Google with the help of Smartphone’s is the main reason for mobile-first indexing experiment.

Google just posted recently on the webmaster blog that mobile-first indexing is embarked for the handful of sites. You can check your log files may be you noticed increase in crawling rate which is done by the Smartphone Google bot.

Some Tips for the webmasters, posted by Gary Illyes from Google on webmaster blog.

  • Make sure the mobile version of the site also has the important, high-quality content. This includes text, images (with alt-attributes), and videos — in the usual crawlable and indexable formats.
  • Structured data is important for indexing and search features that users love: It should be both on the mobile and desktop version of the site. Ensure URLs within the structured data are updated to the mobile version on the mobile pages.
  • Metadata should be present on both versions of the site. It provides hints about the content on a page for indexing and serving. For example, make sure that titles and Meta descriptions are equivalent across both versions of all pages on the site.
  • No changes are necessary for interlinking with separate mobile URLs (m.-dot sites). For sites using separate mobile URLs, keep the existing link rel=canonical and link rel=alternate elements between these versions.
  • Check hreflang links on separate mobile URLs. When using link rel=hreflangelements for internationalization, link between mobile and desktop URLs separately. Your mobile URLs’ hreflang should point to the other language/region versions on other mobile URLs, and similarly link desktop with other desktop URLs using hreflang link elements there.
  • Ensure the servers hosting the site have enough capacity to handle potentially increased crawl rate. This doesn’t affect sites that use responsive web design and dynamic serving, only sites where the mobile version is on a separate host, such as example.com.

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